Post by account_disabled on Feb 24, 2024 10:49:34 GMT
The use of technical language or colloquial language should also be reconsidered with the buyer persona in mind. Which form of expression appeals more to your target customers As a rule excessive use of foreign words is more likely to deter than impress. The same applies to artificial colloquial language. Nevertheless the language used by a video game distributor for example should differ significantly from that of a financial advisor. The former is allowed to adopt the slang of its customer group while the latter is better off using a more scientific style of expression. Intensive engagement with the target customers is therefore essential for choosing the right tone. If this is done the relationship with the readers can be further strengthened.
Choose the appropriate text type Not only the preferences of the customer but also the choice of text type influences which language style is perceived as appropriate. In addition to product texts service pages and information texts about the company the production of content formats is an important task Benin Phone Number List for the text creators. These are often used to attract visitors to the website and convince them of the company or its products. should correspond to expectations. The different guidelines can be illustrated using two types of content A glossary is a scientific text form and includes explanations of relevant terms. The language should be factual and contain technical terms.
A direct approach is not usual. An example from the Advidera glossary can be found here . Blogs are also usually informational but are usually less formal. The sparing use of metaphors and a relaxed tone are among the characteristics of blog articles as is the direct approach to customers. You can orientate yourself on the Advidera blog for example on this entry . Of course these rules are not universal and should Abe defined individually by each company. When deciding on the types of text you should also think about which format is suitable for your purpose and meets the needs of your customers. Concise formulations Errorfree spelling and punctuation as well as perfect grammar are the basic requirements for writing.
Choose the appropriate text type Not only the preferences of the customer but also the choice of text type influences which language style is perceived as appropriate. In addition to product texts service pages and information texts about the company the production of content formats is an important task Benin Phone Number List for the text creators. These are often used to attract visitors to the website and convince them of the company or its products. should correspond to expectations. The different guidelines can be illustrated using two types of content A glossary is a scientific text form and includes explanations of relevant terms. The language should be factual and contain technical terms.
A direct approach is not usual. An example from the Advidera glossary can be found here . Blogs are also usually informational but are usually less formal. The sparing use of metaphors and a relaxed tone are among the characteristics of blog articles as is the direct approach to customers. You can orientate yourself on the Advidera blog for example on this entry . Of course these rules are not universal and should Abe defined individually by each company. When deciding on the types of text you should also think about which format is suitable for your purpose and meets the needs of your customers. Concise formulations Errorfree spelling and punctuation as well as perfect grammar are the basic requirements for writing.